Social media marketing is getting lots of coverage – and with good reason. It’s an affordable way to talk with your clients effectively and authentically.

Want a crash course? PBS recently spoke with experts about how businesses are using social media and what things to consider before making it part of your marketing plan:

See more videos and learn more at 5Across.

At PMA 2010, social media is covered in several sessions. One session you can’t miss is “Social Networking Glue,” a part of the DIMA Brand Boot Camp.

Glenn Omura, Ph.D., looks at what vehicles are being used to connect with photo enthusiasts and loyal customers. He brings industry examples and step-by-step instructions for using social networks to their full potential.

Check out “Social Networking Glue” on Saturday, February 20 at 2:30 p.m.