Leading digital printing companies will share their vision of the digital output market at the AIE Output Summit, February 21, 2010, a part of PMA 2010. The AIE Output Summit looks at changing behavioral patterns of customers, what new markets are emerging, and how to take advantage of all the opportunities available.

Ed Monahan, Eastman Kodak Co., will discuss the digital economics of professional imaging in his industry address and the choices all business owners must consider.

John Meyer, Fujifilm, shares ideas for leveraging new technology to grow business.

Photo publishing opportunities is also explored. Brian Segnit, Xerox,  talks about the growing market for custom photo products.

Shari Martin, HP, will also provide HP’s perspective on photo output trends.

Panel discussions include owners of the most innovative imaging facilities and look at how they have adapted to the changes in technology and customer behavior.

Scott Brownstein will wrap up the event with closing thoughts on emerging trends.

The AIE Output Summit is part of the PMA 2010 International Convention and Trade Show. An All Conference Connection Pass provides access to the event. Those already registered for PMA 2010 who would also like to attend the AIE Output Summit may email registration@pmai.org.

The AIE Output Summit is made possible with support from Fujifilm, Kodak, HP, and Xerox.

It’s been said PMA is “imaging at its most innovative,” with scores of new equipment, software demonstrations, and other imaging technology shown.

Wouldn’t it be nice to know which product is absolutely the “must see” item of the year?

The Digital Imaging Marketing Association (DIMA) honors new products or services that are technologically innovative and the first of its kind with the DIMA Innovative Digital Product Award.

This “Best in Show” award evaluates:

• Why is this product/service considered innovative?
• What sets this product/service apart from its competitors?
• How does this product/service benefit its user?

The DIMA Innovative Digital Product Award winners will be announced Saturday, February 20, 2010, at PMA Sneak Peek, 12:00 noon – 3:00 p.m.

Want to guess which company might win? Check out the growing list of exhibitors and make your predictions in the comments field.

Some businesses rarely give thought to their brand – big mistake.

Yes, you need to focus on making your products and services the best they can be, but you also need to make the best impression with your customers.

The DIMA Brand Boot Camp at PMA 2010 is an intensive brand development program with key tools for creating a strong impression with your customers in a meaningful way.

Before the PMA 2010 trade show floor opens, get solid ideas and key take-home tips with a full day of sessions to help build your brand.

While you wait for PMA 2010, get started on building a relationship with your customers now just in time for the holidays. Let customers think of you when they need to place orders for greeting cards, photo books, and calendars.

PMA launched an agency-produced holiday campaign branding your photo store as the place for photo books, greeting cards, and calendars.

The PMA Marketing Toolkit, including the ready-to-use holiday campaign, is now available from PMA+ services.

Get customers to your store this holiday season, and then attend the DIMA Boot Camp to build your brand in the coming year.

PMA can make your holiday campaign easier; PMA 2010 can make your brand stronger.

With time flying as fast as it seems to do, PMA 2010 is just around the corner.

So, what makes PMA 2010 the “Ultimate Event for Everything Photo?” Oh, how about:

• New product solutions to excite loyal customers
• Ideas for attracting and connecting with new customers
• Strategic partnerships for building success
• Energy to pursue new opportunities

Look forward to seeing you in Anaheim!